Pantaloons ‘Fresh Fashion’, the fashion and lifestyle destinations store of Pantaloon Retail (India) Ltd (PRIL), has roped in actors Bipasha Basu and Zayed Khan as its brand ambassadors. They will endorse the entire range of Pantaloon apparels.
Pantaloons will be launching an advertising campaign to coincide with the forthcoming festive season.
PRIL has brought the two stars together for its TVCs and print advertising campaigns, wherein they will communicate the ‘Fresh Fashion’ positioning of the Pantaloons stores. While the print campaign will be released in the first week of September, the timeframe for the release of the TVC hasn’t been fixed yet.
Sanjeev Agrawal, President, Marketing, PRIL, said, “Bipasha Basu and Zayed Khan will add their personal style statement to Pantaloons, which will help enhance the fashion imagery of the brand. Hence, we are proud to simultaneously sign the two Bollywood icons to endorse our flagship fashion retail brand. With this, Pantaloon Retail has achieved another ‘first’ to add to its list of pioneering initiatives.”