Bindass, the 360-degree entertainment brand from UTV, has invited public service TVCs of 30 second duration on any social cause. The last day for submitting the TVCs is December 20, 2007. The five best entries would be chosen by a jury and would be aired on the channel.
Announcing the initiative, Sita Laxmi Narayan Swami, Senior VP-Marketing, Bindass, said, “Young Indians are interested in having fun, but nevertheless have a sense of responsibility. As a brand that is at the heart of young India, this is a natural step for us because just like our target audience, Bindass believes in making a difference to Young India.”
Swami further said that the contest was not for advertising agencies alone, but anybody who strongly believed in a social cause and wanted to convey his or her views through a short film could submit their entries.
The channel is in the process of finalising the jury members who would select the five best films. With just 10 days remaining for the deadline to be over, Swami claimed that they had received an overwhelming response from all over the country and would soon prepare the final list.