Online supermarket Bigbasket unveiled a new and fresh brand identity and announced Shah Rukh Khan as its brand ambassador.
“Bigbasket has grown at an unprecedented pace over the last couple of years. We’ve added new business lines, expanded our product lines and added more cities to our roster. Today, online grocery shopping is a way of life for lakhs of people in India and Bigbasket has become a household name. As we elevate our company into a new growth orbit, we felt it apt to bring a versatile icon like Shah Rukh Khan on board as the brand ambassador to propel us forward,” said Hari Menon, CEO, Bigbasket.
Bigbasket is charting an aggressive growth path and is planning to expand into 50 non-metro cities by the end of this year. The company is now slated to launch a one-hour express delivery shortly in all the cities it operates in, also to launch Speciality Stores offering unique merchandise too. Bigbasket had recently launched premium coffee under the brand, and is all set to serve up few more exclusive products in the days to come. Bigbasket has also launched new versions of its mobile apps supporting Android and iOS