The Advertising Club, Bangalore held its annual Big Bang 2008 Awards over the weekend. M&M Connect won the coveted the Ad Agency of the Year Award, while Media Agency of the Year Award was won by Maxus. Lenovo bagged the Award for Client of the Year.
Speaking on the occasion, PR Satheesh, President, The Ad Club Bangalore, said, “The Awards night was a big success, and the fact that M&M Connect grabbed the Agency of the Year only goes to prove the amount of local talent that is available in this city.”
He further said, “It was not just the Agency of the Year Award that went to a Bangalore-based agency, but the overall impressive performance by all Bangalore-based creative agencies, including Temple and Origami, walking away with a bunch of Awards goes to prove the rich creative that the city boasts of. The response from the media agencies, too, was phenomenal this year.”
This year, over 31 agencies had sent entries vying for 54 categories, totalling nearly 500 entries. A panel of eight eminent judges, each of whom have over 20 years of experience in advertising, marketing and media, spent a grueling weekend judging the entries. The panel judged the entries on three key parameters – originality of idea, creative execution and impact.
Ramadas M and Nazarius Manoharan bagged the Art Director of the Year Award and Copywriter of the Year Award, respectively. Both belong to M&M Connect. Nirvana Films won a Gold for Film Production House of the Year. For Best Media Innovation in TV category, Maxus won a Gold for Vodafone launch, while Mudra Connext won a Silver for Reliance Power. In the Media Innovation in Print category, Maxus walked away with all the awards – Gold for Titan Heritage, Silver for Delhi for Nokia 360-degree feedback model, and Bronze for Vodafone cellular phone service. Maxus won a Gold in the Best Media Innovation in Radio category for the Vodafone ad.
Quadrant Communication bagged the Gold for best Media Innovation in Direct Marketing category. Telibrahma Convergent Communication won a Gold in the category of Best Media Innovation (Events) for Cricket - Royal Challengers. In the Best Media Innovation OOH/ Ambient category, the Gold went to Mindshare for Lenovo. Maxus also won a Gold for Best Media Innovation in Digital for Nokia E-paper and a Gold for Integrated Launch Campaign for Media for MTV Hero Honda Roadies. Mudra Radar won the Gold for Best Media Innovation in Cinema for Big 92.7 FM.
Gold for TVC (durable) was won by Thinkpot Productions for Samsung Mobiles Guru 100. In the category of Online Advertising Campaign, Maxus won Gold for Tanishq, while the Silver went to 141 Sercon for Sun Microsystems. In Direct Mailer category, the Gold went to George P Johnson for Lenovo Ideapad launch. Gold for TVC in Animated Category went to Oysters Advertising for Veneta Cucine. In the Press Campaign for Non Durable, Gold went to Origami Creative Concepts. Gold for the Single Press Ad (English) category went to TBWA/India for Malayala Manorama.