Bharti Retail has invited JWT, Leo Burnett, Lowe, O&M and McCann Erickson for a creative pitch. The account size is estimated to be round Rs 18-20 crore. It is learnt that JWT, Lowe, Leo Burnett have already given their first round of presentations.
The presentations were based on ways to build the Bharti Retail brand. The second round of presentation will take place in the first week of April, in which the creative agency will be finalised.
Bharti Retail is 100 per cent owned and operated by Bharti. Its Memorandum of Understanding with Wal-Mart is for technical collaboration, i.e., Cash and Carry, logistics and supply chain.