Top Story


Home >> Advertising >> Article

Bharti AXA to decide on advertising agencies soon

Font Size   16
Bharti AXA to decide on advertising agencies soon

Following the agreement signed in August 2005, wherein Bharti Enterprises and AXA Asia Pacific Holdings Ltd (AXA) established a joint venture – Bharti AXA Life Insurance Company Ltd – to carry on life insurance business in India, the operations are finally ready to commence in India. Bharti AXA is all geared to ensure that it leaves no stone unturned in its communication and in the process will soon be finalising its advertising agencies.

Confirming the development, Bharti AXA officials said that it was still premature to divulge much on what was expected from the agencies. What they did inform was that an independent media and creative agency would be chosen – of this, Bharti AXA was in talks with seven agencies and had now shortlisted four. On the count of media, it has shortlisted two agencies – Madison Media, which takes care of AirTel at present, and Starcom.

Sources familiar with the situation informed that the creative agencies that Bharti AXA had been in talks with included Contract Advertising, McCann Erickson, Dentsu Communications, Euro RSCG, Saatchi & Saatchi, Fortune Communications and Grey Worldwide.

When asked about the account size, the official said, “It is still too early to get a fix on that. All I can say is that we would spend enough to ensure a successful launch in the Indian market.”

Under the joint venture agreement, AXA will have a 26 per cent equity interest in the venture, while Bharti will hold the balance. AXA, a global player in insurance business, will enable the company to have access to AXA’s global life insurance and asset management expertise. Bharti will bring its strong local market knowledge, reputation and India-wide retail presence.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016