Bharti Airtel Ltd has renamed its broadband and telephone services business to Bharti Telemedia Services. This move is in line with Bharti Airtel’s growing focus on new media solutions and its foray into IPTV and DTH businesses.
Already having established successful business models for its mobile and broadband businesses, Bharti Airtel now intends to harness the convergence environment by introducing media solutions to its over 50 million customers. The DTH business and SMB vertical, along with the mainstream broadband and voice business would now form the clear thrust areas for Bharti Telemedia.
Manoj Kohli, CEO and President, Bharti Airtel, said, “The change of name is in line with our strategic intent to change the face of this business with the advent of media and SMB solutions. This also is in sync with our vision of being the most admired brand, as we continue on the path of delighting our customers by providing a complete bouquet of world-class products and services of the converged world. I expect the new initiatives to significantly enhance the momentum of our break-free growth.”
“This year promises to be an exhilarating journey for Bharti Telemedia. While we are committed to lead the broadband revolution in the country, our focus is also on new opportunities such as IPTV and DTH, which would provide media solutions to our class and mass customers; while our SMB will provide us with another opportunity to leverage our integrated play. The media sector should prove to be a significant growth engine for us in future,” said Atul Bindal, President, Bharti Telemedia Services.
While Bharti Airtel is currently dealing in mobile services and has shown positive growth in the broadband segment, the soon-to-be launched IPTV and DTH initiatives will help the organisation fortify its offerings in the infotainment domain, and will add tremendously to its existing bouquet of integrated telecom offerings.
The creation of Bharti Telemedia will support Bharti Airtel’s transition towards high customer-focus by its alignment along product, customer and functional verticals. This step would also ensure that while the organisation leverages the strength of One Airtel, it will also build strength in its operating businesses and continues to offer world-class services to its customers.