Bharti Airtel has appointed Gopal Vittal as Director-Marketing & Communication, and Carol Borghesi as Director-Customer Service Delivery. They will report to Manoj Kohli, President, Bharti Airtel, and will also be part of the Airtel Management Board. Vittal succeeds Hemant Sachdev, who now takes over as Corporate Director-Marketing for Bharti Group.
Vittal will play a key role in leading Airtel’s marketing and brand initiatives. His focus will be to sustain and also enhance the organization's positioning amongst its customers and key stakeholders. Borghesi will further drive Bharti Airtel's vision of becoming the most admired brand by 2010.
Gopal brings more than 16 years of experience across various aspects of marketing and sales. He started his career with Unilever India, working across geographies in India and Asia. He has led several branding forays for Unilever and was responsible for conceptualizing, leading, piloting and rolling out Project Bharat, Unilever’s largest rural marketing initiative in India. Prior to joining Airtel, Gopal was leading the Euro 1.3 billion laundry category in Asia. Gopal has also been recognized as one of India’s ‘Hottest Young Executives’ by Business Today in 2006.
Carol Borghesi joins Bharti Airtel with an experience of 26 years in building customer and service standards. She has worked extensively on assignments in telecom, retail and technology domains. Prior to joining Bharti Airtel, she was Managing Director of 21st Century Customer Experience, a critical division of 21C, which is responsible for British Telecom's 10 billion pound investment for transforming the core network, systems architecture, portfolio and customer experience. Borghesi is recognized as an exemplary leader in the UK and Europe, managing and transforming the customer service and customer related operations domain.
Commented Kohli, “Customer service excellence and innovation are two strategic pillars of our vision of becoming the most admired brand in India by 2010. I am confident that Gopal and Carol’s rich experience will take our brand to a new high by setting new