Bharat Bambawale, Global Brand Director, Bharti Airtel has put in his papers after a stint of 1 year and 8 months. Highly placed sources have confirmed the news to exchange4media.
Bambawale looked after the health of Brand Airtel in twenty countries. He was responsible for driving the strategic repositioning of Brand Airtel to make it younger, livelier and better connected. He had joined Airtel from JWT (London), where he was the global team leader for Unilever’s haircare portfolio.
Under his leadership, the brand came up with campaigns such as the ‘Har Friend Zaroori Hain Yaar’ (Aug 2011) and ‘Jo Mera Hain Wo Tera Hain’ (Aug 2012), established on the youth-relevant creative territory of friendship. The friendship territory rolled into Africa (Nov 2012) with the Nigerian Half Dollar campaign.
Prior to returning to India in Aug 2011, he lived in London, Bangkok and Dubai for 18 years. He was the business head at JWT and Lowe on the Unilever account and also Managing Director of Lowe Middle East North Africa.
Airtel recently has seen some senior level changes in its structure. After a stint of almost 15 years at Bharti Group, Sanjay Kapoor, CEO – India and South Asia, Bharti Airtel decided to put in his papers. Gopal Vittal, who rejoined Airtel in April 2012 as Group Director – Special Projects, took over as CEO – India, Bharti Airtel. The senior level organisational changes were effective from March 1, 2013.