Top Story


Home >> Advertising >> Article

BEYOND 2005 Summit: Seeking new frontiers through creativity

Font Size   16
BEYOND 2005 Summit: Seeking new frontiers through creativity

SINGAPORE: Beyond 2005, Asia's first ever summit for the creative industries, kicked off on Tuesday here with a call by Singapore's Minister for Information, Communications and Arts (MICA), Dr Lee Boon Yang, for the island state to think global with the rapid economic growth of China and India. "The creative industry is an agent of change for Singapore to reinvent itself, and convergence creates fresh opportunities," he said.

The two-day summit has brought together 10 world-renowned creative icons from diverse fields with the objective of generating a cross-fertilisation of ideas, which can open up new vistas for creativity in the Asian context. The summit is jointly presented by Creative Industries Singapore, a division of MICA, and Global Brand Forum. As Dr Lee observed, "knowledge and technology are commodities in today's world".

In an impressive line-up of creative achievers, the first day saw presentations by internationally acclaimed, Pritzker Prize winning Dutch architect, Rem Koolhaas, top-notch fashion designer Martine Sitbon, and her colleague and fashion art director, Marc Ascoli, and renowned computer scientist Jaron Lanier from California.

Said Dr Tan Chin Nam, Permanent Secretary to MICA, and chairman of the summit steering committee, "The vision for the summit is to bring together creative minds from all over the world and facilitate an interactive dialogue on trends, best practices, challenges and opportunities."

Koolhaas provided a sweeping canvas of architectural trends across times – often critical of his own ilk, who "create structures without adequate research. Architectural creativity has to be in sync with cultures, functionality and aesthetics."

The four panel discussions on media, lifestyle and technology, design and creative ecosystems came up with some interesting thoughts from the panelists. For instance, irreverence can be a very powerful tool to create something new, provided the irreverence in context; that the goal of creativity is happiness, but labeling design can be dangerous; and that creativity should transcend guidelines and stipulations as it otherwise can lead to "commoditisation of creativity".

The day came to an end with Jaron Lanier holding the participants spellbound with a scintillating, 75-minute-long exposition on the digital world and its relationship with creativity. "The Playstation may help hand-eye coordination, but from the creative point of view it is no good. It encourages a very narrow goal for the players. Creativity has to transcend such narrow achievement targets. In contrast, a new game in the US, Second Life, encourages creativity as it sets no goals for its users."

He took potshots at some of Microsoft's new features for using a Word document. "It is not a great use of creativity on the part of its engineers, though they happen to be my friends!"

Day 2 will feature keynote addresses by Bob Isherwood, Worldwide Creative Director, Saatchi & Saatchi, and Indian film director, Shekhar Kapur, and John Howkins, author of 'The Creative Economy'.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.