Emvies, the media awards from the Bombay Ad Club, had received its highest number of submissions this year with 384 entries. After the first round of judging on June 12, the judges felt that the quality and quantity of works entered, and also the presentation of the works entered, have vastly improved this year.
Apurva Purohit, Chairperson, Emvies Committee, agreed with the jury members’ views and added, “Along with the improvement in quality and quantity of the work entered, entrants have put in a lot of effort for submitting and presenting the entries.”
“The TV category has received the highest number of entries, while the category of Direct Marketing has the least,” Purohit informed. More than 40 judges deliberated on the entries submitted for Emvies 2007 in 10 different categories in Stage I. Each panel had close to five to seven judges, depending on the category.
Chandradeep Mitra, President, OMS, is on the judging panel for Ambient Media/Out of Home and Events categories, and he observed that there have been a rise in the number of entries using large integrated campaigns involving other media, as well for the execution. “I believe the number of entries in the FMCG category is more, followed by CSR ads,” he said.
Navin Shah, CEO, P9 Integrated, noted that the number of entries in the non-traditional media is increasing, which he feels is good for the industry. On the other hand, Ad Club’s Bipin Pandit added, “The feedback I received from the jury is that the quality of the entries and the presentation of the case studies have also improved.”
The next round of judging process will be held on June 19 and 20 at the Wellingkar’s Institute premises. The Ad Club has also invited Mike Wilson, Managing Partner, Naked Communications, Australia, to address the audience on the second day of judging.