Bengaluru International Airport Ltd (BIAL) has embarked on a campaign, called ‘Smile Bengaluru’, that encourages citizens, passengers, employees and the larger travel community to give ideas on what they would like to see at the expanded terminal. This campaign is being strongly promoted on the social media platforms as well as outdoor city hoardings, radio and the airport spaces. “Your airport is expanding. Tell us how you’d like it to be” is the line of the campaign.
The campaign has been planned phase wise and this is the first phase. It will run for a period of almost a month on various media platforms. The creative agency for BIAL is Meridian, the second agency from the Ogilvy stable. The social media strategy has been designed by Lucid Sense.
Sanjay Reddy, Managing Director, BIAL, said, “The Terminal I expansion of the Bengaluru International Airport will feature much more than what one sees today. From an enhanced and modern design to expanded commercial spaces, this truly will take the airport a step closer towards becoming the international gateway to the South of India. And with this comes an opportunity for the city’s residents and airport stakeholders to share their thoughts and ideas on how they would like to see the expanded T1. The launch of this campaign is testimony to our inclusive approach of involving the local community with the airport project. These ideas and suggestions will be considered to shape the future of Bangalore’s expanding airport.”
One can log on to www.smilebengaluru.com and post their ideas and requirements. All comments will be transparent and can be viewed by all, in fact, readers can even vote for an idea that they liked.