Top Story


Home >> Advertising >> Article

BEI Confluence on account winning spree

Font Size   16
BEI Confluence on account winning spree

Over the last three months, BEI Confluence has been winning large and prestigious brands across the country.

The Kolkata office of the agency has recently bagged Balmer Lawrie’s leading brand of automotive lubricants & greases, Balmerol. Balmer Lawrie is a large and diversified PSU with products and services ranging from Travel & Tourism services, packaged tea, lubricants & greases, logistics, etc. The agency already handles its Travel & Tourism and packaged tea brands.

The Bangalore office of BEI Confluence has won the coveted Blue Hill Logistics’ super luxury road travel business which is one of its kind in India. Currently this service is operating between Bangalore and Chennai and is soon going to spread to other cities like Hyderabad, Tirupathi, Pondicherry with Bangalore as the hub.

This account moved recently to BEI Confluence from Euro RSCG, Bangalore, after a competitive pitch in which two of top ten agencies pitched along with BEI Confluence in Bangalore in the last week of May 2011.

This ultra luxury road travel is also being introduced in the North with Delhi as the hub and connecting Chandigarh, Agra, Dehra Dun, Jaipur over next three months. These multi axle luxury buses from Volvo and Mercedes Benz designed and renovated by Dilip Chhabria are expected to finally bring international standard full service super luxury road travel in India and be the trend setter in this category, matching the best in the world.

Dr Oetker, one of the most trusted purveyors of European cuisine to more than 50 countries, recently launched its popular brand muesli brand Vitalis in India. BEI Confluence, Delhi, has been entrusted with the advertising and media business for its launch.

The Delhi office of the agency has also won the creative duties of Nippo Batteries and Torches. Nippo is a leading name in the category and enjoys a strong brand franchise across the country. BEI Confluence, Delhi, has also won the creative work for Radiohms Agencies Ltd (RAL), one of India’s largest FMCG, solar & consumer appliances products marketing company.

Last month, India witnessed the launch of CleanBold Power Erazer, a powerful multi-purpose cleaning pad, which wipes surfaces as clean as new using just water. BEI Confluence, Delhi, has been involved in the entire mapping of its strategic direction and communication plans.

Meanwhile, BEI Confluence has recently re-constituted its Board of Directors and has appointed Bashab Sarkar as Executive Director & CEO of the company. Sarkar will lead the Strategic Planning and 360 Initiatives of the Group alongside the media consultancy division.

Sarkar comes in with over 29 years of experience in General Management, Account Planning, Media and 360 initiatives in leading agencies like TSME (now McCann Erickson), Contract, O&M, and GroupM’s leading media organisation, Maximize (now known as Maxus), where he was the first Managing Director.

Anwar Abbas, Senior VP/ National Creative Director (NCD) and one of the founding members of BEI Confluence in 1998, has been inducted into the Board of Directors of the company. Abbas will provide the creative excellence of the agency in facilitating its creative process and solutions for the clients’ brands.

Tapas Gupta, Founder/ CEO of BEI Confluence, has now become the Chairman & Managing Director of the Group.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.