BEI Confluence Kolkata has bagged the creative and media duties for the Giani Group. At the moment, the group retails furniture and furnishings from its two outlets in Kolkata — Giani’s and Calcutta Carpets. The group sources most of its products and materials from the international market.
The group is into a major branding exercise and is scheduled to come up with a specialty mall with an area of 20,000 sq ft in Kolkata shortly. The mall will launch and retail a premium range of home furniture and furnishings under the group’s new brand name, which is yet to be decided upon. The other two outlets will from thereon retail a range of only commercial and corporate furniture with the new branding.
Dhiman Dasgupta, VP-East, BEI Confluence Kolkata, said, “We will handle the entire branding and creative communication for the Giani Group, including the launch campaign. The agency will also handle the media duties for the group.”
Said Devraj Basu, Regional Director-North and East, BEI Confluence, “The Giani Group is in the process of bringing in international values in this segment for their consumers. We are extremely happy to have got the unique responsibility of building a lifestyle brand in this segment.”