Though iRiver has been present in India since July 2005, the brand is all set to make substantial noise now and has signed up BEI Confluence to handle its overall advertising duties. The development comes in the wake of a multi-agency pitch. The account is pegged in the region of Rs 3-4 crore.
The pitch was called six months back and a decision has come through only now. Speaking more on the development, Devraj Basu, Regional Director (North), BEI Confluence, said, “iRiver has been in the market for a while and they are in the process of re-launching and have assigned us with the advertising duties.”
BEI Confluence is taking care of the creative, media and other responsibilities of iRiver and Basu informed that work on the brand had already begun. “There is quite a bit that is in the process of being firmed up even at present and you will see marketing action soon on the brand,” he added.
BEI Confluence is excited with this recent addition to its client portfolio. “iRiver is a lifestyle brand, targeting the youth and we have significant experience in the sector already. Also, iRiver is an important international player and adds to our client list wonderfully,” Basu said.
IRiver, which was founded in 2000, is headquartered in Seoul, Korea and is a fully owned subsidiary of Korean Reigncom Ltd. At the end of 2003, the company had completed its IPO at the Korean high tech stock exchange KOSDAQ.