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BEI Confluence adds Business Today, Evok Retail, SL Group, Hello Basmati Rice to its kitty

BEI Confluence adds Business Today, Evok Retail, SL Group, Hello Basmati Rice to its kitty

Author | Pallavi Goorha | Wednesday, Oct 08,2008 8:53 AM

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BEI Confluence adds Business Today, Evok Retail, SL Group, Hello Basmati Rice to its kitty

BEI Confluence has added Evok Retail Shop, SL Group Multiplexes, Hello Basmati Rice and Business Today accounts to its kitty. These accounts, which are on a retainership basis, were won in the last two months.

Commenting on the wins, Srimantra Mitra, VP – North, BEI Confluence, said, “We are happy to win these businesses. We are looking at a complete turnaround despite the slowdown in the market.”

Evok Retail Shop is the Hindustan Sanitaryware initiative, which includes its bathroom and kitchen ranges. Mitra said, “We are handling the creative and media duties for both the bathroom and kitchen ranges. We are following a 360-degree approach along with a BTL campaign.”

“We are handling the creative duties for SL Group Multiplexes, which is part of the Zee Group. SL Group is opening its multiplexes across Tier I and II cities in India. We will be doing a creative campaign for them,” Mitra added.

He further said, “We are handling the creative and media duties for Hello Basmati Rice from the Sunstar Group. The estimated account size is Rs 4 crore. We are handling the complete 360-degree initiative for them, which includes a TV campaign, print, radio and BTL activities.”

For Business Today magazine, Mitra said that the agency would be handling its internal campaigns and events.

Tags: e4m

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