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Beehive wins Rs 6-cr Thai Airways integrated communications duties

03-May-2005
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Beehive wins Rs 6-cr Thai Airways integrated communications duties

Thai Airways has awarded its integrated communications duties that include creative, media and PR to Beehive Communications after a multi-agency pitch. The account was previously with Lowe, Delhi. Industry sources peg the account in the region of Rs 5-6 crore.

Khun Sudhagun Divaveja, General Manager India and Bhutan, Thai Airways, said, "Thai Airways has big plans for India with increased flights, greater connectivity, more stations, and shortly a brand new international airport to promote. Moreover, with India taking centerstage in the global economic arena we felt the need to work with a partner who has the specific expertise in this sector, as well as a clear vision of the communications that needed to be created. And in Beehive we have found such a partner."

Sanjit Shastri, CEO, Beehive Communications, said, "It is an honour and a privilege for us to be awarded the Thai Airways account and we see it as a significant win. We will continue to focus on those segments where we can demonstrate a clear domain advantage."

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