After successfully retaining the Star Cruise media duties, Beehive Communications has bagged the creative and media duties of Chitralekha Group. The account size of this business is estimated to be in the region of Rs 3-4 crore.
The mandate includes creative duties for all their brands, all media spends and all PR activities around the group. “With changing expectations of our consumers, we began to feel the need for a concerted and coordinated effort that encompassed all our communication,” said Mitrajit Bhattacharya, Publisher, Chitralekha Group.
He further said, “Given the dramatic changes in the mindset of our audiences, we felt we needed an agency that would take up the challenge of creating and executing communications that would take our brands forward yet retain the very qualities that have given us our leadership position in the past. And in Beehive, we believe we have found just that level of commitment and partnership.”
Himanshu Thakkar, Executive Director, Beehive Communications, said, “This is brilliant. The challenges that Chitralekha Group places before us are just what we need to showcase our capability in this competitive environment. We recognise the onerous responsibility as we are working on brands that have been leaders for decades and are committed to doing what it takes to achieve the brand objectives.”