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be positive 24 bags Xenos account

01-August-2008
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be positive 24 bags Xenos account

Close on the heels of adding Food Empire’s Melosa, Social Media, and Style One accounts to its kitty, Chennai-based creative shop be positive 24 has bagged the creative duties for Xenos Technologies Ltd, a company engaged in marketing and distribution of automotive accessories.

Confirming the win, the agency said that the deal had been finalised and no pitch had preceded that win. Since be positive 24 has not yet commenced work on the account, they refrained from stating the account size.

Xenos Technologies has recently forayed into retailing. Part of the Coimbatore-based Pricol Group, the Rs 65-core Xenos has set up its first company-owned retail outlet under the banner Xenos Galleria in Chennai.

Jerry Daniel, Vice-President and COO, Xenos Technologies, said, “The company will be soon foraying into the national market. We aim to have 50 stores across the country in three years’ time. We chose be positive 24 because they seemed very promising despite the fact that we haven’t worked with them before.”

Avishek D Shah, Managing Partner, be positive 24, said, “Xenos has lined up very aggressive marketing plans and that offer a lot of scope for innovation.”

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