Top Story

e4m_logo.png

Home >> Advertising >> Article

be positive 24 bags Xenos account

01-August-2008
Font Size   16
be positive 24 bags Xenos account

Close on the heels of adding Food Empire’s Melosa, Social Media, and Style One accounts to its kitty, Chennai-based creative shop be positive 24 has bagged the creative duties for Xenos Technologies Ltd, a company engaged in marketing and distribution of automotive accessories.

Confirming the win, the agency said that the deal had been finalised and no pitch had preceded that win. Since be positive 24 has not yet commenced work on the account, they refrained from stating the account size.

Xenos Technologies has recently forayed into retailing. Part of the Coimbatore-based Pricol Group, the Rs 65-core Xenos has set up its first company-owned retail outlet under the banner Xenos Galleria in Chennai.

Jerry Daniel, Vice-President and COO, Xenos Technologies, said, “The company will be soon foraying into the national market. We aim to have 50 stores across the country in three years’ time. We chose be positive 24 because they seemed very promising despite the fact that we haven’t worked with them before.”

Avishek D Shah, Managing Partner, be positive 24, said, “Xenos has lined up very aggressive marketing plans and that offer a lot of scope for innovation.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video