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be positive 24 bags ‘baby’s day out’ account

10-May-2007
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be positive 24 bags ‘baby’s day out’ account

Chennai-based agency be positive 24 is on a roll. After bagging the account of women’s ethnic wear store Diva, and a conglomerate of three opticians of Kapleshwar Optics, Savera Opticians and Vision Care, the agency has also bagged the creative duties of ‘baby’s day out’, a one-of-its kind children’s daycare and activity centre spread across 5,000 square feet and equipped to handle children as young as eight months to 12 years.

Abhishek D Shah, Managing Partner, be positive 24, said, “This is a special month for us. Besides recognition for our work, a lot of people from bigger agencies have evinced interest in joining us.”

Shah added that launching the ‘baby’s day out’ was an interesting task because they had to talk to parents and convince them about the concept. “Besides, the challenge was that the business came to us one week before the launch of the centre and we had to device everything in a span of two days,” he explained.

“It is quite exciting because it produced the best in us and a lot rested on how quickly we could act,” he said, adding that the teasers done by them that were published on The Hindu were well received. “Besides carrying the tradition of a teaser, this time we went a step further and did a spoof on teasers,” Shah elaborated.

Sandeep Makam, another Managing Partner of be positive 24, said, “Teasers have become mundane. So what we tried here is a spoof on teasers. Most teasers only talk one way and expect those at the receiving end to guess. Here, we tried to make it interactive which has worked well.”

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