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be positive 24 adds Social media, Style One accounts to its kitty

10-July-2008
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be positive 24 adds Social media, Style One accounts to its kitty

Chennai-based creative agency be positive 24 has recently bagged the accounts of Social Media and Style One. Social Media is the media conglomerate that handles events for Kalaignar TV’s music channel Isayaruvi and Telugu music channel TV5, while Style One is a retail chain which recently launched its flagship fashion store in Chennai.

No pitch process preceded either of the accounts. According to Sandeep Makam, Managing Partner, be positive 24, “Both the brands are getting into formal media campaign for the first time and our previous works and portfolios led the clients to zero on us.”

be positive 24 recently handled the launch campaign for Social Media as well as the creative duties for a Tamil Music Awards event that was organised by Social Media.

Retail chain Style One is now all set for a national foray with an aggressive media campaign. be positive 24 is all set to create an impact for Style One without the traditional retailers’ medium of hoardings in Chennai. The account size is worth Rs 4 crore.

Abhishek D Shah, Managing Partner, be positive 24, said, “Within 20 days of the store’s launch, we have been able to create an impact, and will continue to build the brand and the awareness with various media campaigns and forms of visual merchandising.”

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