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be positive 24 adds M&M retail chain and Tag Group accounts to its kitty

be positive 24 adds M&M retail chain and Tag Group accounts to its kitty

Author | Esha Madhavan | Monday, Feb 23,2009 6:50 AM

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be positive 24 adds M&M retail chain and Tag Group accounts to its kitty

Chennai-based creative agency be positive 24 has recently bagged the accounts of M&M retail chain and TAG Group’s semi-formal wear brand, Alexander.

M&M is an Andhra Pradesh-based retail chain with its major outlets spread across the state. The company claims to be in its expanding stage and plans to reach out with its stores outside Andhra Pradesh. The account size is pegged at around Rs 1 crore. For M&M retail chain, be positive has adopted a 360-degree approach for its promotion. Other than print ads, a TVC is already on air on TV9, TV5 and CNBC channels.

TAG Group is a South India-based garment chain. The account size for Alexander brand is pegged at around Rs 1 crore. The group now plans to take the brand outside South India and expand nationally. Alexander is targeted at men who are classy and young. The agency has designed the print and outdoor campaigns, while a TVC is slated to go on air soon.

Speaking on the new account, Sandeep Makam, Managing Partner, be positive 24, said, “We have already become very comfortable working for the retail sector, and with this account we are working in a totally new geography, which is going to add on to our experience further.”

Abhishek D Shah, Managing Partner, be positive 24, said, “With these accounts, we have tried to expand our scope to every aspect of retail branding. We have won these accounts without any pitch preceding them. We are already known for specialising in the area of retail branding and quite a few big accounts of Chennai’s retail brands have knocked on our doors after contemplating moving out of the big agencies in these times of recession.”

Also read:

Chennai-based be positive 24 forays into entertainment and marketing biz

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