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Be Positive 24 adds Hi-style and Koblerr accounts to its kitty

19-January-2007
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Be Positive 24 adds Hi-style and Koblerr accounts to its kitty

Chennai-based creative shop Be Positive 24 has bagged the creative duties for Hi-style and Koblerr. Hi-style is a multi-brand retail outlet while Koblerr is a Chennai-based footwear store. There was no formal pitch involved for both these accounts. The size of the accounts could not be ascertained at the time of filing the report.

Commenting on the win, Abhishek D Shah, Managing Partner, Be Positive 24, said, “There was no formal pitch involved for both the businesses, we have been chosen based on our past track record. We are really thrilled with both the wins and see this as a good opportunity to discover new platform of communication.”

Sandeep Makam, another Managing Partner of Be Positive 24, said, “This is a totally new category and we would come up with some good creative work. Both these clients have given absolute us a free hand in terms of creatives and I am really delighted.”

The campaign will be executed in print, outdoor and new age media for both these accounts.

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