Top Story


Home >> Advertising >> Article

be positive 24 adds Food Empire’s Melosa account to its kitty

Font Size   16
be positive 24 adds Food Empire’s Melosa account to its kitty

Chennai-based creative agency be positive 24 has recently bagged the account of Melosa, the instant coffee and tea brand of Singapore-based food and beverage company Food Empire Holdings Ltd. Food Empire had launched its proprietary brand, Melosa 3-in-1 instant coffee and ice tea in Chennai in March 2008. In India, the brand is being marketed by Goodlife Industries.

The company had not called for any pitch and be positive 24 is the first agency that will be handling this brand for Food Empire in Chennai.

Sandeep Makam, Managing Partner, be positive 24, said, “The size of the account cannot be divulged as we are still in the process of deciding on the media mix for this brand. We will do various above the line and below the line activities for this brand.”

The TVC of Melosa is slated to break in August.

Abhishek D Shah, Managing Partner, be positive 24, said, “Through our creatives we will be conveying the convenience and taste of instant coffee / tea in India.”


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’