Chennai-based communication design shop be positive 24 has bagged the business of Fomra Housing & Infrastructure. The Fomra Group, a 50-year old company with an annual turnover of Rs 100 crore, is a leader in industrial, commercial and residential electrical solutions. Now the Group is diversifying into other business interests.
The size of the account is pegged in the region of Rs 2 crore. No pitch was involved for the business.
Commenting on the win, Abhishek D Shah, Managing Partner, be positive 24, said, “Our role is not only to create brand identity, but also devise the growth plan for the brand for the next three years as the brand is going for a complete makeover.”
The media mix would include the audio-visual medium, press, outdoor and some BTL activities.
With five branches in Chennai and a branch each in Coimbatore, Bangalore, Sriperumbudur and Rajamundry, Fomra Group’s vision is to spread across the length and breadth of the country and become a pan national player with a Group turnover of over $250 million by 2010.