Nimbus Communications has emerged as the winner of BCCI’s (Board of Cricket Control in India) terrestrial and global satellite rights. With this, Nimbus gets the global media rights for all international and domestic cricket owned or controlled by the BCCI to be played in India for a period of four years from March 1, 2006 to March 31, 2010.
BCCI opened the sealed documents on February 17 in Mumbai and and Nimbus emerged as the winner with the highest bid amount $612 million. The decision on which channel will air the matches is still awaited as Nimbus is evaluating various options and an announcement to this effect will be made on February 22.
Harish Thawani, Chairman, Nimbus Communications, said, “We are indeed thrilled. With the announcement that we will make on February 22 there will be many positive surprises. The viewers will like it.”
The media rights comprise all television, the Internet and radio rights, excluding mobile. The coverage obtained will require all Test matches and ODIs to be telecast in India, the visiting team’s nation and the world over.
Lalit Modi, Vice-President BCCI and Chairman, Marketing Sub-Committee, said, “The global media rights are an integral part of the game of cricket as it brings the sport to the people. We are happy to announce Nimbus as the winner of the Global Media Rights and look forward to a successful partnership with them, and ensure great coverage and
penetration for the game amongst the people the world over.”
The tender had a composite floor price of $425 million with a combination of the terrestrial, global satellite, global radio and global broadband tenders.
With this, BCCIs total income from sale of rights and sponsorship amounts to Rs 3,354 crore, as compared to Rs 359 crore for the previous four years.
Talking about the increase in revenues, Modi said, “This has been possible due to a systematic and transparent bidding process initiated by the BCCI. The tremendous increase in revenues are all part of a conscious effort on our part to ensure there are] no vested interests in the bidding process. As you can see, the results speak for ]themselves.”
It is interesting to note that Nimbus Communication’s global bid was $612.18 million while the sum of individual bids made by ESPN-STAR Sports (India TV only) $401.89 million, Nimbus Sports (International Composite) $126.18 million, Adlabs (Indian radio only) $14.15 million, and Reliance (India broadband only) $7.86 million stood at $ 550.08 million. Zee Sports made a global bid for $ 513 million.
The other bidders were SET Satellite Singapore Pte, British Sky Broadcasting (BSkyB) and Echostar Satellite.
Nimbus Sport pips TWI to bag TV production rights for BCCI cricket]