BBH India’s entries to the 59th Cannes Lions International Festival of Creativity include a variety of work in different categories. Works done for clients such as Movies Now, Vaseline, VAT 69, Google and the World Gold Council have been submitted.
“Historically we have seen that GoaFest winners have gone on to pick up international metals. There have been aberrations though and in some cases, the Cannes jury has been more generous than the GoaFest jury,” shared Russel Barrett, Managing Partner, BBH India.
On prospects at Cannes, he said, “Any award show is a bit of a lottery. You can never predict what will definitely go on to win, but I don’t think any agency will send work that its feels has no chance either.”
Barrett believes that the level of detailing and finish in the execution of work in India has improved tremendously in the print and outdoor categories. He, however, admits to there being many challenges when it comes to other media due to vast differences in budgets and paucity of time.