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BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

Author | exchange4media News Service | Thursday, Mar 02,2017 1:07 PM

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BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

A total of 138 entries have emerged as finalists and will be contending for metals at the 2017 APAC Effie Awards.

The finalists are determined after two rounds of judging from entries submitted across the region. Headed by the Awards Chairman, Anthony Wong of Ogilvy & Mather Group, the jury comprises of six Heads of Jury – Ashish Bhasin of Dentsu Aegis, Ike Kwon of Kia Motors, Jean-Paul Burge from BBDO Asia, Kitty Lun of Facebook, Nicole McMillan of The Wrigley Company, and Ross Jackson of Bank of New Zealand, together with some 150 top advertising professionals and marketers in Asia Pacific.

The second round of judging held last week brought together over 60 judges to Singapore over three days. The judging round saw very robust and stimulating discussions in every panel to deliberate on the entries which stood out amongst the rest.

The finalists are represented by agencies from 13 countries, with the highest number of entries from Australia, India and New Zealand. The BBDO Network racks up 45 finalists, dominating the list, while Ogilvy & Mather and Mullen Lowe follow, with 27 and 15 entries, respectively. Also with multiple entries on the list are TBWA, McCann Worldgroup, Grey Group, and independent agencies such as Medulla Communications and Affinity.

“It is inspiring to see the quality of the work getting better each year.  The jury had a crucial and difficult task in selecting the best work that represents the finest in the Asia Pacific region and gives brands a steer on what the future of effective marketing looks like. My heartiest congratulations to all finalists and we look forward to unveiling the winners on the awards night,” commented Anthony Wong.

APAC Effie is recognized by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work.

Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on April 21, 2017. 

APAC Effie Awards 2017
Finalists
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  Entry Title Agency Client Country
Single Market – Products & Services Categories
Automotive
1 Bajaj V - The Nation's Bike TLG India  Bajaj Auto  India
2 Jhatka Mana Hai (No More Jerks) Ogilvy India Group Bajaj Auto  India
Beverages – Alcohol
3 Brewtroleum Colenso BBDO DB Breweries New Zealand
Beverages – Non-Alcohol
4 Fuel Your Inner Champion Ogilvy Sydney Nestle Australia Australia
5 Melting Differences 1 Cup at a Time Ogilvy India Group Hindustan Unilever  India
6 Sprite Cut Through the Heat McCann Sydney Coca-Cola Australia
7 The Massive Hit Clemenger BBDO / TKT Frucor Beverages (Australia) Australia
8 The Water that Loves Water Ogilvy & Mather Japan GK Coca-Cola Japan Co. Japan
Consumer Electronics and Durables
9 Be a Family Person BBDO Taiwan BenQ Taiwan
10 Old PC Can't Open the New World Ogilvy Beijing Intel China  China
11 Winning Smart in Malaysia Ogilvy & Mather Advertising Huawei Technologies Malaysia Malaysia
Corporate Reputation / Professional Services
12 Continued Push for an Equal Future TBWA Melbourne ANZ Australia
Financial Products & Services 
13 Fortune Favours the Brave TBWA Auckland ANZ New Zealand New Zealand
14 How Old Will You Be? Colenso BBDO Bank of New Zealand New Zealand
15 Mini Legends Clemenger BBDO National Australia Bank Australia
16 Owning the First Job Trigger TBWA\Melbourne ANZ Australia
17 Start Retiring BBH Asia Pacific Income Singapore
Food
18 A Natural Silence Meerkats Brownes Dairy Australia
19 Dolmio Pepper Hacker ClemengerBBDO Sydney Mars Food Australia Australia
20 Lamb: Bringing Australians Together The Monkeys Meat and Livestock Australia Australia
21 Pass A Smile BBDO Pakistan PepsiCo Pakistan
22 Snickers HUNGERITHM Clemenger BBDO Mars Australia Australia
23 The Story of India’s Maggi Crisis McCann Worldgroup India Nestle India  India
Governmental / Institutional
24 From Apathy to Action J.Walter Thompson Sydney NSW Rural Fire Service Australia
25 Meet Graham Clemenger BBDO Transport Accident Commission Australia
26 Stop It At The Start BMF Australian Government - DSS Australia
27 The Heart Attack Act Barnes, Catmur and Friends Dentsu The New Zealand Heart Foundation New Zealand
Healthcare
28 Don't Ignore a Cough AFFINITY Flordis Australia
29 More To Give The Leo Group India Fortis Healthcare  India
30 This Bike Has MS Grey MS Australia
31 Turning Dreams into Dream Results Ogilvy Australia Kimberly Clark Australia
Household / Home Products & Services 
32 Cornering The Enemy MullenLowe Lintas Group Godrej Consumer Products  India
33 Dads #ShareTheLoad BBDO India P&G India India
34 Embracing Dirt Now an Act of Faith MullenLowe Lintas Group Hindustan Unilever India
35 Subah Bolo Good Knight J. Walter Thompson Godrej Consumer Products  India
IT / Telco 
36 Cognitive Collection Ogilvy & Mather Singapore IBM Singapore
37 Winning Smart in Malaysia Ogilvy & Mather Advertising Huawei Technologies Malaysia Malaysia
38 Winning the 4G Race Without 4G Ogilvy India Group Vodafone India  India
Restaurants   
39 Backyard Burger King Colenso BBDO Burger King New Zealand
40 Finger Lickin’ Good Nail Polish Ogilvy & Mather Group, HK KFC Hong Kong Hong Kong
Retail
41 A Fashionable Dilemma Ogilvy India Group Amazon India India
42 H&M Social Intelligence Ogilvy Shanghai Hennes&Mauritz China
43 Supermarket Switch Challenge BMF ALDI Australia Australia
44 The Boys Clemenger BBDO Pacific Brands Australia
45 World's First VR Department Store Pulse Communications eBay Australia and New Zealand Australia
Travel / Tourism 
46 CAT STREET VIEW I&S BBDO Japan Group /  Hiroshima Prefecture Japan
KOO-KI
Other Products & Services 
47 The Giant Demo Of Strength Publicis Communications  Ambuja Cements  India
Single Market – Specialty Categories
Asia Pacific Brands
48 Midnight Sun Ogilvy & Mather Advertising SSUP Bangkok 1991 Co. Thailand
Brand Experience – Products 
49 Brewtroleum Colenso BBDO DB Breweries New Zealand
50 Experience Pride with Nation's Bike TLG India  Bajaj Auto  India
51 Future Child MullenLowe Lintas Group Hindustan Unilever  India
52 Pass A Smile BBDO Pakistan PepsiCo Pakistan
53 Sing It Out J. Walter Thompson Hong Kong Bayer HealthCare Hong Kong
54 Visa The Chase BBDO and Proximity China Visa Information System (Shanghai) China
Brand Experience – Services
55 A Bank Fit for a Queen TBWA\Melbourne ANZ Australia
56 Backyard Burger King Colenso BBDO Burger King New Zealand
57 CAT STREET VIEW I&S BBDO Japan Group/ Hiroshima Prefecture Japan
KOO-KI
58 Meet Graham Clemenger BBDO Transport Accident Commission Australia
59 This Bike Has MS Grey MS Australia
Brand Revitalisation
60 MILO Champions Ogilvy & Mather Nestlé Singapore
61 The Story of India’s Maggi Crisis McCann WorldgroupIndia Nestle India  India
62 We Will DDB New Zealand Lion New Zealand New Zealand
Branded Content 
63 Future Child MullenLowe Lintas Group Hindustan Unilever  India
64 MILO Podium Ogilvy & Mather Kuala Lumpur Nestle Malaysia Malaysia
65 Snickers HUNGERITHM Clemenger BBDO Mars Australia Australia
66 The Boys Clemenger BBDO Pacific Brands Australia
67 This Bike Has MS Grey MS Australia
68 TVS Scooty- Himalayan Highs MccannWorldgroup TVS Motor Company India
69 Your touch is enough, mom BBDO Guerrero Johnson & Johnson Philippines Philippines
Branded Utility
70 India Internet Express MullenLowe Lintas Group Google India India
71 Leave Behind Memories For Life The Leo Group HDFC LIFE India
72 MMDA IsThereAProblem,Officer?.com McCann Worldgroup Philippines Metro Manila Development Authority Philippines
David vs Goliath
73 Creating a New Currency for India McCann Worldgroup India One97 Communications India
74 Elevit: Feel love's heartbeat PHD Bayer China
75 Hero of category vs Heroes of India TLG India  Bajaj Auto  India
76 This Bike Has MS Grey MS Australia
77 Winning Smart in Malaysia Ogilvy & Mather Advertising Huawei Technologies Malaysia Malaysia
Media Innovation 
78 Amnesty Unblocker Colenso BBDO Amnesty International New Zealand
79 Brewtroleum Colenso BBDO DB Breweries New Zealand
80 Meet Graham Clemenger BBDO Transport Accident Commission Australia
81 Pass A Smile BBDO Pakistan PepsiCo Pakistan
82 Snickers HUNGERITHM Clemenger BBDO Mars Australia Australia
Positive Change Environmental – Brands
83 Brewtroleum Colenso BBDO DB Breweries New Zealand
Positive Change Environmental – Non-Profit
84 Behind the Leather Ogilvy & Mather Advertising PETA Asia Thailand
Positive Change Social – Brands
85 Classrooms of Hope MullenLowe Lintas Group HT Media  India
86 Continued Push for an Equal Future TBWA\Melbourne ANZ Australia
87 Dads #ShareTheLoad BBDO India P&G India India
88 Embracing Dirt Now an Act of Faith MullenLowe Lintas Group Hindustan Unilever  India
89 Future Child MullenLowe Lintas Group Hindustan Unilever  India
90 The Give Registry Clemenger BBDO Myer Australia
Positive Change – Non-Profit
91 #staynegatHIVe Dentsu Jayme Syfu Love Yourself Philippines
92 Amnesty Unblocker Colenso BBDO Amnesty International New Zealand
93 Free Puppies Forever McCann Vision Australia Australia
94 Last Words Medulla Communications Indian Association Palliative Care India
95 Meet Graham Clemenger BBDO Transport Accident Commission Australia
96 The Heart Attack Act Barnes, Catmur and Friends Dentsu The New Zealand Heart Foundation New Zealand
Programmatic 
97 Don't Ignore a Cough AFFINITY Flordis Australia
Seasonal Marketing 
98 CAT STREET VIEW I&S BBDO Japan Group /  Hiroshima Prefecture Japan
KOO-KI
99 Cognitive Collection Ogilvy & Mather Singapore IBM Australia
100 Do you Scrape Coconut at Home? Phoenix O&M (Pvt) Ltd GlaxoSmithKline  Sri Lanka
101 Don't Ignore a Cough AFFINITY Flordis Australia
102 Embracing Dirt Now an Act of Faith MullenLowe Lintas Group Hindustan Unilever  Pakistan
103 Lamb:vSaving Australia Day 'Orphans' The Monkeys Meat and Livestock Australia Australia
104 M&M’s  - Voting Color for Fun BBDO Taiwan MARS Taiwan Taiwan
105 The Facebook Museum Y&R Philippines Rock Ed Philippines Philippines
106 The Job Switch Ogilvy India Group The Akanksha Foundation India
Shopper Marketing
107 The Give Registry Clemenger BBDO Myer Australia
Small Budget – Products
108 Dolmio Pepper Hacker ClemengerBBDO Sydney Mars Food Australia Australia
109 Don't Drive Hungry BBDO Guerrero MARS Philippines Philippines
110 Reword Leo Burnett Melbourne Headspace Australia
Small Budget – Services
111 ¥10 Tale of Forgotten Veterans J.Walter Thompson Beijing Tencent China
112 Amnesty Unblocker Colenso BBDO Amnesty International New Zealand
113 CAT STREET VIEW I&S BBDO Japan Group /  Hiroshima Prefecture Japan
KOO-KI
114 Last Words Medulla Communications Indian Association Palliative Care India
115 The Job Switch Ogilvy India Group The Akanksha Foundation India
Social Media Marketing
116 Dads #ShareTheLoad BBDO India P&G India India
117 Do you care enough to be a cop? Ogilvy & Mather New Zealand NZ Police New Zealand
118 Embracing dirt now an act of faith MullenLowe Lintas Group Hindustan Unilever  India
119 H&M Social Intelligence Ogilvy Shanghai Hennes&Mauritz China
120 Maybelline: #BeYourOwnFilter TBWA\ Singapore L’Oreal Singapore  Singapore
121 The Boys Clemenger BBDO Pacific Brands Australia
122 The Good Experiment Dentsu Jayme Syfu Unilever Philippines Philippines
123 Visa The Chase BBDO and Proximity China Visa Information System (Shanghai) China
Sponsorship & Events Marketing 
124 Cognitive Collection Ogilvy & Mather Singapore IBM Singapore
125 Mini Legends Clemenger BBDO National Australia Bank Australia
126 This Bike Has Ms Grey MS Australia
Sustained Success
127 #HelpAChildReach5 MullenLowe Lintas Group Hindustan Unilever  India
128 Delay Marriage MullenLowe Lintas Group Hindustan Unilever  India
129 Fight Against Dirt MullenLowe Lintas Group Hindustan Unilever  India
130 Taste Of Memories MullenLowe Lintas Group Hector Beverages  India
131 Taste of Togetherness Ogilvy & Mather Group Hindustan Unilever  India
132 The Joy Exchange Ogilvy India Group The Akanksha Foundation India
Youth Marketing
133 Coke summer campaign McCann Erickson Guangming, Shanghai Coca-Cola Beverages (Shanghai)  China
134 Cornetto Love Notes PHD Unilever China
135 Defeating Exam Hunger BBDO and Proximity China Mars Food China China
136 Snap Counsellors TBWA\ India LoveDoctor.in, Chayn India India
137 Uno Pouches Colenso BBDO Fonterra Brands NZ New Zealand
Multi-Market – Products & Services Categories
Multi-Market – Products 
138 Embracing Dirt Now an Act of Faith MullenLowe Lintas Group Hindustan Unilever  India

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