BBDO has announced that it has won all creative duties for 8 MetLife Asia markets and will be responsible for work in Hong Kong, China, Malaysia, Vietnam, Australia, India, Bangladesh and Nepal.
Additionally, Omnicom Media Group will be responsible for strategic media buying and planning across all communication channels for MetLife. Omnicom Media Group will focus on data driven insights, innovation, and analytics to drive powerful and effective results for MetLife.
MetLife, one of the world’s largest life insurers is currently transforming itself into a global financial services company with a strong customer-centric focus.
With a customer base of 24 million in Asia and growing, the company is in expansion mode – MetLife Asia currently delivers a significant portion of global profits and the share is set to increase. BBDO will play a key role in this, helping the brand to raise awareness and differentiation across the region.
“BBDO impressed us with their outstanding creative capability, cohesive regional account management team, and ability to formulate consumer insights that excite consumers across the region. We look forward to transforming the MetLife brand in Asia in partnership with the BBDO team,” said Ralph Brunner, Chief Marketing Officer of MetLife Asia.
Commenting on the development, Jean-Paul Burge, Chairman & CEO, BBDO Asia, said, "We’re absolutely delighted at the opportunity of working with MetLife across the region. It is a fantastic brand, the people we have met so far have been inspiring and with the highly creative ambition they have outlined there is little more we could ask for in a client. I look forward to seeing some great hard-working work from the teams in 2016."