Everyone in the ad industry laments the talent crunch. Josy Paul, Chairman and Chief Creative Director, BBDO India, has a solution. He said that BBDO would be using local radio stations to hunt for new local talent across different places. He was speaking on the sidelines of a seminar on brand strategies in the era of globalisation, organised by management institute Faculty of Management Studies (FMS) in Delhi on August 30.
Paul further said, “What we believe is that future is really about regionalisation. We would like to use radio stations to find talent as they are localised and know exactly how to get close to the local talent.”
“Through this, BBDO aims to re-invent the way we look at people,” he added.
Talking about the growing attrition levels and prevailing talent crunch in the advertising world, Paul remarked, “It happens because everybody is working on a job, but for a common cause, which is larger than the job. So, if people enjoy the challenge, they will not run away at the drop of some extra money. That’s what we are working towards at BBDO.”