As reported by exchange4media on May 22, 2006, BBDO, part of the Omnicom Group of Companies, has been officially appointed by P&G to handle key Gillette brands across the Asia Pacific region. The move has been necessitated due to a global consolidation exercise.
BBDO currently handles the Gillette business in Australia as well other large key global markets, including the US and Europe. It was awarded the business in Asia Pacific as part of Gillette’s strategy to move toward a global advertising agency
As reported in exchange4media, P&G is shifting the Gillette overseas business, worth in excess of $20 million, that has been with McCann Erickson, to Omnicom Group’s BBDO. The account shift, it is learnt, will become effective from August 15, 2006, when the contract with McCann ends.
BBDO will handle key brands across Greater China through BBDO Shanghai. BBDO Singapore will manage the regional briefs for Asia and India, excluding China. BBDO Japan in Tokyo will handle Japan. The business will involve 360-degree angle, including print, TVC, outdoors and the Internet.
Chris Thomas, Chairman and CEO of BBDO Asia, said, “We are proud of our accomplishments on the Gillette brands across the globe. This is an exciting new opportunity for us to develop highly effective and integrated campaigns across Asia with our P&G client. It is also an acknowledgement that we have developed a network that is geared up for to meet the demanding needs of this client.”
BBDO China will initially work on the Vector, Mach 3 and new product development brands across Greater China, including Taiwan and Hong Kong.
In Singapore, BBDO Singapore will act as the regional hub for the business across ASEAN and India. “We look forward to teaming up with BBDO to take our franchise with consumers to new levels. BBDO has been a partner with Gillette for over 40 years and has played a key role in our worldwide growth and success,” said Robbie A Jamieson, Vice-President, Gillette/Healthcare/Snacks GBU Asean, Australasia and India.
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