BBDO India was the second-highest ranked agency at Cannes Lions 2011. The knight in shining armour for BBDO India was Gillette’s Shave Sutra. This was supported by W.A.L.S., for which it won a Creative Effectiveness Lion.
The agency’s entries this year include work done for Nicorette Ashtrays, Plan India, White Collar Hippies, GE, Gillette and Aviva Life Insurance.
“We have lit over 4000 candles outside our office entrance over the last one year. We have made numerous visits to various places of worship including pubs, bars and coffee shops. So we are hoping that the Cannes Gods will shine their light upon us,” said Josy Paul, Chairman and Chief Creative Officer, BBDO India, in a lighter vein.