BBDO India has been assigned the creative mandate for Aviva Life Insurance. The win comes on the heels of the agency reportedly bagging the creative duties for Wrigley’s Doublemint. Industry sources have confirmed the development and peg the account size at upwards of Rs 25 crore.
The business moves from Publicis India. The agency had been handling the account since 2004, when it had won the account following a multi-agency pitch. However, this time no formal pitch was announced for the business.
Aviva India is a joint venture between the Dabur Group and Aviva Plc, whose association with India dates back to 1834. The insurance company seeks to build a robust product portfolio meeting all customer lifecycle needs related to savings, retirement, investments and protection.
Neither the client nor officials from BBDO India could be contacted for comments at the time of filing this report.