BBDO Greater China has announced the appointment of Joshua Campbell as General Manager of BBDO Live Shanghai, their premium sector specialist agency. Over the last 8 years BBDO Live has complemented BBDO’s advertising offering. Campbell is charged with overseeing the continued evolution of a strategic, through-the-line agency offering. Bringing together PR, social media, experiential, design and creative services, to create complete premium branded experiences for clients and their customers.
“I’m very pleased that Joshua has joined the BBDO Live team,” emphasized Tze Kiat Tan, CEO, BBDO Greater China. “He brings a wide breadth of China marketing experience and will play a key role in integrating BBDO Live’s services with BBDO’s broader offering. His addition further underpins our commitment to strengthening our ability to offer the most complete and effective marketing and communications solutions to clients.”
“BBDO has a strong and dynamic China network and I’m very excited to have the opportunity to lead the BBDO Live Shanghai team,” said Campbell. “The agency has a long history of success in the region and I find our emphasis on providing ‘Total Work’ solutions to clients throughout China extremely compelling. I will strive to make our offering even more diverse, insights-driven, and effective, telling our client’s stories across multiple channels.”
Campbell has had a long career in PR, strategic planning and advertising. Having lived and worked in Greater China for more than 15 years, he has held positions also covering South Korea, Singapore and India while based in Shanghai. Campbell most recently was Chief Strategy Director at Blue Focus Communications Shanghai, the largest, China-based PR, digital marketing and social media agency. Prior to that, he worked for a number of years at Ketchum, both in Taipei and Shanghai, where he was responsible for creating and directing the Greater China and Asia-Pacific learning and development program.
He is author of, “Know China Business: The Insider’s Guide to Doing Business Successfully in China,” an online book on doing business in China. His client service and strategic planning track record includes Jaguar Land Rover (JLR), Porsche, Coca-Cola, McDonald’s, Boeing, FedEx, Nestlé, BenQ, Jumeirah Group and Merrill Lynch, among others. A Mandarin speaker and University of Chicago graduate, Campbell majored in East Asian Languages & Civilizations, and continued his Chinese studies at National Taiwan Normal University in Taipei.