Top Story


Home >> Advertising >> Article

BBC World to highlight Indian, Chinese economies through the Emerging Giants Season

Font Size   16
BBC World to highlight Indian, Chinese economies through the Emerging Giants Season

BBC World will be highlighting two of the world’s most dynamic countries, India and China, through its programme ‘Emerging Giants Season’, which will be aired between May 22 and May 28.

Emerging Giants Season is going to be a themed series of news reports and analytical programming, which will reflect where the economies of two emerging countries (India and China) are headed over the course of the next 20 years, and their potential impact on the rest of the world.

The season will present an overview and bring an international perspective on what the world’s opinion leaders foresee as the real picture regarding the state of the economies of the two nations.

The line-up of guests who have been profiled to feature in Stephen Sackur’s ‘Hard Talk’ include, Indian Civil Aviation Minister Praful Patel; Joakim Arputham of Mumbai Slum Dwellers Association; environmental activist Dr Vandana Shiva, and industrialist Rahul Bajaj.

Sharing his views on the programme, Sackur, said, “Emerging Giants Season will show just how global the economies of India and China have become. It will show the growth story of both the countries. The programme will give fascinating range of views from interesting range of people, which will reflect the economic growth of India and showcase the various opportunities that India has.”

Commenting on the experience that he’s had while taking the interviews, Sackur said, “We have done only two interviews so far, that of Civil Aviation Minister Praful Patel, and Joakim Arputham. The experience has been great. We look at people who are influential. Indians love to argue, they love to have a voice. Our guests enjoy a good argument, and I like good argument too.”

Apart from highlighting the emerging economies of India and China through ‘Hard Talk’, the theme will be also shown through series of specials across news bulletins, as well as in World Business Report, Asia Business Report and Asia Today.


Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions

Meanwhile, Radio City and Radio Mirchi continued dominating Bangalore and Kolkata respectively

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue