Close on the heels of bagging the creative duties of Times Global Broadcasting’s forthcoming channel ET Now, Lowe India has added another media entity to its client portfolio – BBC World News channel. The win follows a multi-agency pitch. The other agencies in the fray could not be ascertained at the time of filing the report. The incumbent agency is VGC. MediaCom continues to be the media agency on the account.
When contacted, a BBC official confirmed the development but refrained from divulging further details. The account size, too, could not be ascertained despite repeated attempts.
It may be recalled that BBC had signed on VGC in September 2005. As per an industry source, need was felt to explore newer creative boundaries in India, hence the appointment of a new creative partner. In the past, the channel has done some interesting marketing campaigns like ‘What Affects the World, Affects You?’
Times Global Broadcasting appoints Lowe India for forthcoming biz channel