Top Story


Home >> Advertising >> Article

BBC World News assigns creative mandate to Lowe India

Font Size   16
BBC World News assigns creative mandate to Lowe India

Close on the heels of bagging the creative duties of Times Global Broadcasting’s forthcoming channel ET Now, Lowe India has added another media entity to its client portfolio – BBC World News channel. The win follows a multi-agency pitch. The other agencies in the fray could not be ascertained at the time of filing the report. The incumbent agency is VGC. MediaCom continues to be the media agency on the account.

When contacted, a BBC official confirmed the development but refrained from divulging further details. The account size, too, could not be ascertained despite repeated attempts.

It may be recalled that BBC had signed on VGC in September 2005. As per an industry source, need was felt to explore newer creative boundaries in India, hence the appointment of a new creative partner. In the past, the channel has done some interesting marketing campaigns like ‘What Affects the World, Affects You?’

Also read:

Times Global Broadcasting appoints Lowe India for forthcoming biz channel


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...