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Share tie up with Yahoo! India has entered into an alliance with Yahoo! India. This alliance will enable users of Yahoo! India to participate in online auctions on Baazee. The auction site was also in talks with for an alliance to provide the Baazee auction facilities to Rediff users. Baazee already has an arrangement with and Sify to provide auction facilities for their users.

Baazee, which already charges its B2C segment, plans to start charging its C2C base in the next four months or so. Baazee is talking to a couple of players who could function as third party service providers in the payment arena. The commission could range between 1.5 per cent and 13 per cent depending on the nature of the product being sold.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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