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Bates’ 141 Worldwide hunting talents to start Delhi & Mumbai operations

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Bates’ 141 Worldwide hunting talents to start Delhi & Mumbai operations

The 141 Worldwide, a group company of Bates, is absorbing the best talents from the advertising and marketing sectors to provide holistic solutions to the marketing industry. The latest to join the team as Director, Marketing Services, is Nirmallya Roy Chowdhury.

Roy Chowdhury was earlier heading the business of Ogilvy Outreach in East and had a stint at The Telegraph as brand consultant. He would be joining the Delhi operations of 141 Worldwide in November.

On the reason for his shift from The Telegraph, he said, “I was looking for an opportunity like this. I was handling the rural and social brand promotions previously and believe that my experience would be able to make significant contribution to 141. It is a national firm and that’s exciting.”

Interestingly, there is a whole array of jobs lined up for him. Asked on his reactions, an excited Roy Chowdhury said, “I would be primarily handling market extensions, retail, rural and suburban channel management. These are some of the jobs lined up. What makes this one more favourable is the fact that unlike Ogilvy, this organisation does not have a divisional structure. So the integration process is better. Moreover, Delhi has always been home to me, so I am happy about touching base. ”

Charulata Ravi Kumar, Sr VP and GM, said: “There’s going to be a lot of people movement. About eight or nine professionals are joining us. They are both from the advertising as well as the marketing industry.”

As she informed, the group has already started its Delhi operations, while Mumbai operations are expected to take off in a few weeks.

Reflecting the company’s vision, she said: “We are creating a team comprising advertising and marketing professionals that would provide corporates with holistic marketing solutions. We have the best of people who have specialised in CRM, retail, advertising etc and will be coming up with innovative answers to the clients.”


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