Top Story


Home >> Advertising >> Article

Bates Kolkata to handle Marico’s Camelia soap account for Bangladesh market

Font Size   16
Bates Kolkata to handle Marico’s Camelia soap account for Bangladesh market

Bates Kolkata has acquired the Camelia soap account, which was recently launched by the Marico International Group, Bangladesh.

Elaborating on this acquisition, Abeer Chakravarty, Senior Vice-President, Bates Kolkata, said, “It’s a very exciting win for us. Marico is a professionally driven company with some very successful brands, and Bangladesh is a very challenging market.”

If Marico’s track record in the Indian market is anything to go by, it surely promises to be an exciting assignment for the Kolkata agency. Marico is a leading player in the hair oil segment with its Parachute and Hair&Care brands, and has a significant presence in the branded edible oil segments as well with its brands Saffola and Sweekar. It also has Medikar, an anti-lice shampoo, and Revive, an instant starch, in its brand portfolio.

Subhash Kamath CEO, Bates India, said, “We are delighted to be able to partner Marico in their international business, which is likely to be a priority area in the group’s future growth.”

After having swept the recently concluded Pratidin Srijon Samman Awards for Excellence in Bengali Advertising, Bates Kolkata certainly has the necessary credentials to cut ice, or should one say, work up lather in the Bangladesh market.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...