Bates Kolkata has acquired the Camelia soap account, which was recently launched by the Marico International Group, Bangladesh.
Elaborating on this acquisition, Abeer Chakravarty, Senior Vice-President, Bates Kolkata, said, “It’s a very exciting win for us. Marico is a professionally driven company with some very successful brands, and Bangladesh is a very challenging market.”
If Marico’s track record in the Indian market is anything to go by, it surely promises to be an exciting assignment for the Kolkata agency. Marico is a leading player in the hair oil segment with its Parachute and Hair&Care brands, and has a significant presence in the branded edible oil segments as well with its brands Saffola and Sweekar. It also has Medikar, an anti-lice shampoo, and Revive, an instant starch, in its brand portfolio.
Subhash Kamath CEO, Bates India, said, “We are delighted to be able to partner Marico in their international business, which is likely to be a priority area in the group’s future growth.”
After having swept the recently concluded Pratidin Srijon Samman Awards for Excellence in Bengali Advertising, Bates Kolkata certainly has the necessary credentials to cut ice, or should one say, work up lather in the Bangladesh market.