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Bates Kolkata bags First Trust Health Care business

07-March-2007
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Bates Kolkata bags First Trust Health Care business

Bates Kolkata has been assigned the creative duties of First Trust Health Care, a chain of hospitals and clinics with multi-crore investments across West Bengal.

Confirming the win, Abeer Chakravarty, Senior Vice-President, Bates Kolkata, said, "We are naturally delighted with our new business gains, but more so because the growth has largely been organic. With healthcare becoming a key sector (particularly in Bengal), being associated with First Trust, the number one healthcare chain, is even more exhilarating."

Among other recent wins, Bates Kolkata had handled the launch campaign for the Friends 91.9 FM, the FM initiative from the ABP Group. The agency is also doing the latest brand campaign for Bengali news channel, STAR Ananda.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.