Top Story


Home >> Advertising >> Article

Bates Kolkata bags first piece of Indonesian action in Bengal

Font Size   16
Bates Kolkata bags first piece of Indonesian action in Bengal

Bates, one of the major national ad agencies headquartered in Kolkata, has got the chance to be associated with major development plans for industry and infrastructure in West Bengal.

Among Bates recent account acquisitions are a steel manufacturer and a real estate project. These wins are symbolic in the sense that they give Bates a chance to be associated with the maiden venture of Indonesian investors, who, following West Bengal Chief Minister Buddhadeb Bhattercharya’s recent trip abroad, are touted to have major plans in the state both in terms of industry and infrastructure.

The Kolkata West International City, whose creative duties Bates won recently, is a real estate project being developed by Indonesia’s Salim and Ciputra Group, the first such venture in Kolkata. It involves the building of a 500-hectare township at an investment of a whopping $330 million.

Lowe and Mudra were reportedly the other agencies in the fray for the Kolkata West International City account.

Bates has also bagged the account of Shri Badrinarain Alloys & Steel Ltd account, a leading steel manufacturer based in Kolkata, with Shricon steel bars as their flagship brand.

Commenting on these two wins Abeer Chakravarty, Senior Vice-President, Bates Kolkata, said, “To get customers to buy clients today need advertising solutions as well as marketing services, including Direct Response Communications. We are exceptionally placed, particularly in Kolkata, to offer truly integrated communication solutions to our clients. That’s what is going big time in Bates’ favour.”


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.