Bates, one of the major national ad agencies headquartered in Kolkata, has got the chance to be associated with major development plans for industry and infrastructure in West Bengal.
Among Bates recent account acquisitions are a steel manufacturer and a real estate project. These wins are symbolic in the sense that they give Bates a chance to be associated with the maiden venture of Indonesian investors, who, following West Bengal Chief Minister Buddhadeb Bhattercharya’s recent trip abroad, are touted to have major plans in the state both in terms of industry and infrastructure.
The Kolkata West International City, whose creative duties Bates won recently, is a real estate project being developed by Indonesia’s Salim and Ciputra Group, the first such venture in Kolkata. It involves the building of a 500-hectare township at an investment of a whopping $330 million.
Lowe and Mudra were reportedly the other agencies in the fray for the Kolkata West International City account.
Bates has also bagged the account of Shri Badrinarain Alloys & Steel Ltd account, a leading steel manufacturer based in Kolkata, with Shricon steel bars as their flagship brand.
Commenting on these two wins Abeer Chakravarty, Senior Vice-President, Bates Kolkata, said, “To get customers to buy clients today need advertising solutions as well as marketing services, including Direct Response Communications. We are exceptionally placed, particularly in Kolkata, to offer truly integrated communication solutions to our clients. That’s what is going big time in Bates’ favour.”