Bates Kolkata has been assigned the creative duties for Global Automobiles Pvt Ltd, a joint venture between the Xenitis Group of Companies and Guangzhou Motor Company, China.
Global Automobiles is slated to launch a range of motorcycles under the brand name ‘Xoom’. The company has its manufacturing and assembling unit in Hooghly, West Bengal, which will be inaugurated on February 15 by West Bengal Chief Minister Buddhadeb Bhattacharjee. Xoom bikes will be available in 100cc, 125cc, 150cc and 180cc variants. The company also plans to launch a gearless scooter in India.
Rajiv Pruthi, General Manager, Sales & Marketing, Global Automobiles, said, “Based on their creative stand, we chose Bates Kolkata to handle the creative duties for this business.” To begin with, a teaser campaign has kicked off in the outdoor medium.
The company is yet to finalise its media agency.