Bengal Shriram, the real estate venture of the Rs 25,000 crore Bangalore-based Shriram Group, has assigned its creative duties to Bates David Enterprise Kolkata. The Group is developing a suburban property to set up an integrated IT township and an Auto Park over 314 acres of land bought from Hindustan Motors in Uttar Para in Hooghly district.
Abeer Chakravarty, Senior Vice-President, Bates David Enterprise Kolkata, said, “Real estate has been a major area of specialisation for us. Besides our deep-rooted understanding of Bengal, our understanding of what ticks in real estate, especially when it comes to concept selling, has been benefiting our clients tremendously.”
Commenting on the account win, Subhash Kamath, CEO, Bates David Enterprise, said, “In the fast changing Kolkata market, we see real estate as one of the key growth categories for us and something which requires a unique 360-degree thinking, not just advertising. Our Kolkata team is outstanding with this approach and I’m extremely happy that Bengal Shriram has placed their faith in us.”
Bates David Enterprise Kolkata has earlier handled the creative duties for Kolkata West International City, a township project being developed by Indonesia’s Salim and Ciputra Group.