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Bates David Enterprise Chennai bags creative duties of leisure store chain Odyssey

Bates David Enterprise Chennai bags creative duties of leisure store chain Odyssey

Author | Judy Franko | Monday, Jun 25,2007 11:13 AM

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Bates David Enterprise Chennai bags creative duties of leisure store chain Odyssey

Bates David Enterprise Chennai has won the creative duties for Chennai-headquartered leisure stores chain Odyssey. Odyssey is a leisure stores chain and offers books, music, movies, cards, stationery, gifts, etc. The size of the business is estimated to be in the region of Rs 5 crore.

Confirming the development, T S Ashwin, Managing Director, Odyssey India Ltd, said, “As Odyssey has embarked on a very aggressive expansion across all major cities in India, we wanted an agency that could help in both our corporate brand-building initiatives and in our retail store driven advertising. We wanted an agency driven by a lot of passion that is required to communicate a brand like Odyssey, but backed by sound business sense. Bates David had it all. We are very happy and look forward to a wonderful innings together.”

Vijay Jacob Parakkal, VP and GM, Bates David Enterprise Chennai, added, “Retail is one of the buzz sectors today and we are absolutely thrilled to partner Odyssey as they go national. We had a very simple mantra while working on this pitch -- drive footfalls. And every single piece of work reflected this.”

Bates David Enterprise will steer the Odyssey brand-building exercise with press, outdoor and below-the-line media. Incidentally, one of the creative pieces done for the pitch won at the OAC Awards this year. “It feels good to win twice with one pitch,” says a happy Parakkal.

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