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Bates David Enterprise’s Sonal Dabral to take charge of Ad Review 2008

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Bates David Enterprise’s Sonal Dabral to take charge of Ad Review 2008

The Bombay Ad Club’s annual Advertising Review is all set to kick off on March 7, 2008. Sonal Dabral, Regional Executive Creative Director, Asia Pacific, and India Chairman, Bates David Enterprise, would be taking charge of the event along with a ‘mystery’ speaker. The event, which is sponsored by Xerox India Ltd, would comprise a panel discussion moderated by CNBC TV18’s Anuradha Sengupta.

The ‘mystery’ speaker, whose name the Bombay Ad Club is keeping tightly under wraps, will present his views on the work that would be reviewed by Dabral.

Subhash Kamath, CEO, Bates David Enterprise, and Chairman of Bombay Ad Club, said, “The Annual Ad Review is one of the most popular events hosted by the Bombay Ad Club. We get a terrific response from not just the advertising industry, but the clients and students as well.”

He further said, “This year, we are seeking to make it more interactive and entertaining. So, rather than having just one speaker, as has been the custom, we thought it would be great to have different perspectives on last year’s work. So, apart from Sonal, who will be reviewing the work, there will be another very senior and respected person providing a totally different perspective on the same work. It will be someone not from the industry perhaps, but whose views on brand building and communication would be highly respected. We think it would be really interesting to have two perhaps very different perspectives on the table.”

Vipin Tuteja, Director, Production Systems Group, Xerox India Ltd, said, “Xerox is the market leader in the digital printing domain, an area which is growing at the rate of 20 per cent. We want to take advantage of this growth in creating more awareness among out target audience, and what better chance than this to connect with the advertising industry. I think Ad Review 2008 is an ideal place for us to get closer to the advertising industry in India.” In 2007, Santosh Desai, former McCann Head and now CEO of Future Brands, had conducted the Ad Review. Some of the other presenters who have presented their views at the Ad Review include the likes of Mike Khanna, Suresh Mullick, Bal Mundkur, Kersy Katrak, Alyque Padamsee, Piyush Pandey, Ravi Deshpande, R Balakrishnan, Prasoon Joshi, Sunil Alagh and Rajeev Bakshi.

Dabral, an NID graduate, has won several regional, national and international awards, including Cannes Lions and the Clios. He began his career with Lintas India (now Lowe) in Delhi and spent five years with the agency. Thereafter, he joined O&M Mumbai and helped the agency grow under the leadership of Piyush Pandey. Dabral then moved to O&M Malayasia as Executive Creative Director, followed by O&M’s Singapore office. He then returned to India to join Bates David Enterprise as Chairman, India operations and Regional Creative Director for Asia Pacific.


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