Close on the heels of joining hands with CHI Partners to form Bates CHI & Partners, the ‘new model’ network has roped in two creative directors – Mukund Sharma and Devesh Desai.
Both will be based in Bangalore and will report to Sagar Mahabaleshwarkar.
In their new roles, Sharma and Desai will spearhead the creative teams of Bangalore as Executive Creative Director and Senior Creative Director respectively and will focus on creating and strategising innovative campaigns reflecting the ‘changengage’ philosophy.
Talking about the development K Vasantha, General Manager and Bangalore Head commented, “Our Bangalore office has been one of the strongest performing branches for the agency. We are growing at a rapid pace, gaining good traction overall on the business as well as the creative front. Mukund and Devesh are both young, energetic and raring to go with fresh ideas, and I am excited to welcome them onboard as a part of the process to strengthen the Bangalore team at Bates CHI & Partners.”
Sharma has close to two decades of experience, including stints at JWT and Ogilvy. He joins Bates from Rediffusion Y&R, where he was creative head of the Bangalore office. At Rediffusion, he was associated with the launch of Arrow New York, Signature and Reliance Jewels, among others. He has worked on a diverse mix of categories including beer (Kingfisher, Foster’s), apparel (Levi’s, Van Heusen, Arrow) and IT (IBM).
Commenting on his new role, Sharma said, “With new roles, come new challenges. All I can say at this point is ‘Watch this space for more’.”
Desai added, “While it is true that Bates CHI & Partners has undergone many changes, the agency delivers some fantastic and breathtakingly refreshing campaigns, along with a steady rooster of clients. I look forward to some interesting challenges and everlasting learning experiences.”
Desai has worked with SSCB Lintas, Contract advertising, Everest Brand solutions, etc. and is most known for his contribution to anti-smoking poster that saw nominations at Cannes in 2001.