Top Story


Home >> Advertising >> Article

Bates CHI & Partners bags Kumar Properties’ biz

Font Size   16
Bates CHI & Partners bags Kumar Properties’ biz

Kumar Properties, a real estate developer in Pune, has appointed Bates CHI & Partners to handle its creative duties.

The real estate firm is developing several projects in the cities of Maharashtra and Karnataka. Bates CHI & Partners will currently work with Kumar Properties on its Hinjewadi project, ‘Megapolis’, an IT Park located in Pune that spans 150 acres and is in close proximity to several technology companies.

Manish Jain, Managing Director, Kumar Properties Speaking about the partnership, Manish Jain, Managing Director, Kumar Properties said, “The real estate scenario in India is changing rapidly and so is the communication with customers. The partnership with Bates will help us better engage with our customers and facilitate the creation of a distinct niche for Kumar Properties. We look forward to working with Bates CHI & Partners to address the changing customer profile and capitalise trends in the marketplace.”

Bates will partner with Kumar Properties to create a distinct brand promise and a marketing strategy that will make the brand more relevant to its customers. The mandate involves various requirements on brand communications, including print advertising and an out of home campaign, shared an official release.

Sanjay Thapar, CEO, Bates CHI & Partners Sanjay Thapar, CEO, Bates CHI & Partners said, “We are excited to work with Kumar Properties and it will be a unique experience for all of us at Bates CHI & Partners to work with a new business sector like real estate. This kind of opportunity will be a first for us, and we enthusiastically look forward to an exciting relationship with our new partners to deliver some fantastic work for their brands and upcoming projects.”

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve