Top Story

e4m_logo.png

Home >> Advertising >> Article

Bates CHI & Partners bags creative duties of Uninor

08-July-2013
Font Size   16
Share
Bates CHI & Partners bags creative duties of Uninor

Telecom brand Uninor was scouting for creative agencies and had initiated a pitch process in April this year. According to highly placed industry sources, the account has moved to Bates CHI & Partners.

The incumbent agency is Leo Burnett India, which was appointed in 2009 by the brand.
ZenithOptimedia is the media agency on record for Uninor.

Uninor has been one of the latest entrants in the telecom space, and is remembered best for its popular campaign ‘Ab mera number kab aaeyega’, leveraging the 29 paise per minute proposition of the brand, and the more recent ‘We love Uninor campaign’.

It may be recalled that the Uninor was in news for legal trouble last year with 22 of its 2G licences being cancelled; despite which, the brand remained aggressive on the advertising front.
  
The telecom brand is a joint venture between real estate major Unitech and Norway-based mobile services provider Telenor Group. 

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education