Telecom brand Uninor was scouting for creative agencies and had initiated a pitch process in April this year. According to highly placed industry sources, the account has moved to Bates CHI & Partners.
The incumbent agency is Leo Burnett India, which was appointed in 2009 by the brand.
ZenithOptimedia is the media agency on record for Uninor.
Uninor has been one of the latest entrants in the telecom space, and is remembered best for its popular campaign ‘Ab mera number kab aaeyega’, leveraging the 29 paise per minute proposition of the brand, and the more recent ‘We love Uninor campaign’.
It may be recalled that the Uninor was in news for legal trouble last year with 22 of its 2G licences being cancelled; despite which, the brand remained aggressive on the advertising front.
The telecom brand is a joint venture between real estate major Unitech and Norway-based mobile services provider Telenor Group.