Bates CHI & Partners has named PK Anil Kumar as their Executive Creative Director and Mumbai Creative Head.
Manmohan Anchan (aka Mac), Chief Creative Officer, Bates CHI & Partners India commented, “We are delighted to have PK on board. He is a confluence of new age thinking (read: digital, experiential) and very powerful emotional thinking.”
Asheesh Malhotra, Mumbai office Head, Bates CHI & Partners added, “We took a while to find the right partner and creative leader for the Mumbai office. Our search ended with PK who carries along with him a humble rootedness, which is so rare today. He has a very fertile mind that churns ideas on the go.”
VS Srikanth, CEO Bates CHI & Partners India attributes Kumar’s quality of work to the rich and varied upbringing he has had.
Srikanth opined, “Many don’t know but PK is a Mallu by birth, but a Ghalib at heart. His Armed Forces background took him all over the country, where he picked up many languages and cultural nuances. His rich upbringing and diverse experiences reflect in the work he has done so far. Great to have him on the team.”
Kumar has close to 19 years of work experience that spans agencies like RK Swamy BBDO, McCann Erickson, Triton and Minority. His work extended to brands like Nerolac, Onida, Mastercard, Nestle, Opel Corsa, Bacardi, Marico, TheMobile Store, Cathay Pacific, Aquaguard, Fortune Oil, Zingaro, Reliance Cement, PSI, Meru Cabs, among others.
Talking about his new position, PK Anil Kumar said, “At Bates, I’m glad to be part of a young, dynamic team that not only thinks of solutions for the brands, but also partners with the clients to build lasting relationships, through a collaborative approach. I look forward to doing some memorable advertising, especially in the Digital space, which is going to be foremost on the agenda.”
Kumar has to his credit multiple international and national awards that include Cannes, One show, Media Spikes, Adfest, FAB, Goafest etc.