Top Story

e4m_logo.png

Home >> Advertising >> Article

Bates bags IDBI creative business; total ad spend pegged at Rs 30 crore plus

01-July-2005
Font Size   16
Share
Bates bags IDBI creative business; total ad spend pegged at Rs 30 crore plus

Bates has bagged the advertising duties of Industrial Development Bank of India (IDBI). The total ad spend for the account is pegged at Rs 30-35 crore. The other agencies in the fray were RK Swamy/BBDO, JWT and Network Advertising. While IDBI has selected Bates for the creative business, the onus of finalising a media agency is on Bates, and more action on this is expected next week.

Thrilled by the development, Subhash Kamath, CEO, Bates India, said, “We are very happy with this win. IDBI is one of the most prestigious clients and they will play a key role in taking retail banking to its next level soon. We are proud to partner them in this.”

Along with Kamath, the other names that have played a role in winning the business are J S Mani, Rana Barua and Rajeev Raja. “Everyone has worked very hard on this business – these functional heads and their teams,” Kamath said.

The PR part of the business is with AdFactors PR.

IDBI’s need for a new agency came up when its contract with FCB Ulka expired on March 31, 2005. The financial major had already commenced talks with agencies in early March.

Another reason why rethinking on the advertising business was required is the impending merger of IDBI Ltd with its subsidiary IDBI Bank which is expected in the near future and would lead to the integration of services of both financial entities and would thus require a different skill set.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited